Steve Jobs: A Few Memories

October 6, 2011

스티브 잡스의 죽음을 들은 수많은 사람들처럼 나도 슬프다. 지난 25년간 잡스로부터 배운 점이 많으며 그를 기꺼이 친구로 생각해서 자랑스럽다. 지금까지 나의 인생을 건 프로젝트, 매스매티카(Mathematica)와 A New Kind of Science, 울프람|알파(Wolfram|Alpha) 세 가지 모두를 여러모로 그가 기여했다.

처음 스티브 잡스를 만났을 때는 1987년이었다. 당시 그는 첫 넥스트 컴퓨터를 조용히 만들고 있었고, 나 또한 매스매티카의 첫 버전을 조용히 만들고 있었다. 우리를 같이 아는 한 친구가 잡스를 소개했고, 잡스는 거두절미하고 자신이 고등교육을 위한 컴퓨터를 만들 계획이라면서 매스매티카를 자기 계획의 일부로 원한다고 말했다. 처음 만남이 실제로 어땠는지 자세히 기억나지는 않지만 헤어질 때 그는 내게 명함을 하나 줬다. 정말 시의적절하게도 오늘 저녁, 고이 모셔져 있는 그의 명함을 발견했다.



첫 만남 이후로 매스매티카에 대해 스티브와 온갖 만남을 거듭했다. 그런데 사실 매스매티카의 이름이 당시는 매스매티카가 아니었고, 이름짓기가 상당히 큰 문제 중 하나였다. 첫 제안은 오메가(Omega)(그렇다. 알파와 짝이 맞다)였다가, 후에는 폴리매스(PolyMath)가 나왔지만 스티브는 모두 엉망이라 여겼다. 일단 스티브에게 생각해 놓았던 이름의 목록을 건네줬고 생각을 말하라고 우겨봤다. 당장 그가 답변을 주지는 않았는데 어느 날, "그거 매스매티카라 불러야 합니다."라고 말했다.

사실 그 이름도 생각해보기는 했지만 그에게 준 목록에는 없는 이름이었다. 그래서 스티브에게 어째서 매스매티카라는 이름이 좋은지 물어봤고 그는 일반적인 단어로 시작해서 낭만적으로 바꿀 이름에 대한 이론을 얘기해줬다. 그가 좋아하는 사례는 당시 소니의 트리니트론이었다. 잠시 토의가 있기는 했지만 결국 난 스티브의 제안을 승락했다. 그래, 매스매티카가 좋은 이름이다. 그렇게 해서 벌써 24년이 흘렀다.

매스매티카를 개발하면서 우리는 개발상황을 스티브에게 자주 보여줬다. 그는 자신이 매스매티카에 깔려 있는 수학을 이해하진 못한다고 언제나 주장했었다. (나중에 스티브의 고등학교 동창 중 한 명이 그가 미적분학 정도는 분명 수강했었다고 말해줬다.) 하지만 그는 인터페이스와 문서에 대해 더 단순하게 만들어야 한다는 주장을 했다. 하나의 예외를 빼고는 모든 종류에 있어서의 단순화였다. 아마 매스매티카 팬들이 궁금히 여기실 텐데, 스티브는 매스매티카 노트북 문서(현재의 CDF다)에 있는 셀(cell)이 간단한 세로 선이 아니라 끝에 약간의 세리프를 가미한 괄호로 표시돼야 한다고 말했었다. 그렇게 해야 셀의 계층을 생각하면서, 심볼연산으로 이뤄진 많은 기능을 활용할 수 있으리라는 이유였다.

1988년 6월, 드디어 매스매티카를 내놓을 준비가 됐지만 넥스트는 아직 컴퓨터를 내놓지 못 하고 있었다. 스티브 잡스도 거의 모습을 드러내지 않았기 때문에 넥스트가 도대체 뭘 하고 있는지에 대한 소문이 무성했다. 그래서 우리의 제품 발표회에 오기로 한 것이 상당한 소식이었다.

그는 정말 호감이 가도록 말했다. 점점 더 많은 분야가 컴퓨터화되어가리라 기대한다면서 특히 매스매티카와 매스매티카의 알고리즘 서비스가 필요하리라는 말이었다. 실제로 그의 예상처럼 이뤄지리라는 비전을 대단히 명확하게 제시한 선언이기도 했다. (아이폰에 들어가는 모든 종류의 알고리즘 또한 매스매티카의 도움으로 개발됐다는 소식을 들었을 때 얼마나 기분이 좋았던지 모르겠다.)

그로부터 얼마 안 있어서 NeXT가 제 때 등장했고, 매스매티카가 모든 컴퓨터에 번들됐다. 넥스트가 상업적인 성공을 거두지는 못했지만, 매스매티카를 번들시킨 스티브의 결정은 정말 좋은 아이디어였다. 넥스트를 구입해야 할 첫 번째 이유가 됐기 때문이다.

몇 년 후에 알게 된 사실인데 역시 매스매티카를 사용할 목적으로 스위스 제네바의 CERN에 팔려간 넥스트가 있었다. 그곳에서 넥스트는 최초의 웹을 개발하는 컴퓨터가 된다.

당시 난 스티브 잡스를 정기적으로 만났었다. 한 번은 레드우드 시티에 있던 넥스트의 호화로운 신사옥에 가서 만난 적이 있었다. 컴퓨터 언어로서의 매스매티카를 논하고 싶었는데, 스티브는 사용자 인터페이스를 언어라고 부르기를 언제나 더 선호했으며, 도움을 주려 노력하고 있었다. 대화가 길어져서 저녁식사에 갈 수 없게 되자 그는 주의를 딴데로 돌렸다. 오랫동안 데이트를 못 했던 그가 그 날 유독 데이트 약속을 잡아 놓았기 때문이었다. 그는 내게 사실 자기가 데이트 약속이 있으며, 며칠 전부터 만나기 시작했고 정말 흥분된다고 말했다. 사업가이자 기술 전문가로서의 스티브 잡스는 어디론가 사라졌고, 그는 데이트에 대해 전문가라 말하기 힘들었던 내게 데이트에 대한 질문을 했다.

역시 나중에 알게 됐지만 그 때의 데이트는 잘 풀려나갔고, 18개월 후, 그 때 만났던 아가씨와 잡스는 결혼하여 끝까지 함께 하였다.

사실 A New Kind of Science를 쓰기 위해 홀로 있을 때가 많아지면서 스티브 잡스와의 직접적인 만남도 뜸해졌다. 그래도 컴퓨터를 사용한 대부분의 시간은 넥스트였으며, 사실 나의 발견도 넥스트 컴퓨터에서 이뤄졌었다. 책 작업이 끝나자 스티브는 출간 전의 책을 요청했고, 당연히 그에게 책을 보내줬다.

그런데 당시 모두들 책의 뒷표지에 인용구를 집어 넣어야 한다고 한목소리로 내게 권유하고 있었다. 그래서 스티브 잡스에게 한 마디 해줄 수 있는지 물어봤다. 여러가지 질문이 되돌아왔는데 결국 스티브는 이런 말을 했다. "아이작 뉴튼은 책 뒷표지에 인용을 쓰지 않았는데 어째서 원하십니까?" 그것으로 끝이었다. A New Kind of Science의 뒷표지는 단순하고 우아한 그림으로만 채워졌다. 내 책을 볼 때마다 느끼는 스티브의 또다른 기여다.

인생을 통틀어 온갖 종류의 능력가들과 만나봐서 행운이었다. 내가 볼 때 스티브 잡스는 생각의 명확성에 있어서 대부분을 능가한다. 복잡한 상황에 처해질수록 본질을 깨닫고 과감하게 움직일줄 아는 사람이 잡스였다. 그 방향은 종종 완전히 정반대일 때가 있다.

나 스스로도 인생의 많은 순간, "과학과 기술" 부문에서 유사한 방식으로 해보려 노력했다. 할 수 있는 한 제일 최고의 방법으로 시도하려 했었다.

하지만 기술과 사업세계에서 그런 방법이 좋은 전략이 아님이 분명할 때가 존재한다. 실제로 제아무리 명확하게 이해하고 품질과 새 아이디어로 승부한다 하더라도 다른 방향의 전략으로 접근한 쪽이 승자일 경우가 종종 발생한다.

따라서 "우리 회사"의 경우는 최근들어 스티브 잡스와 애플이 거둔 눈부신 성공을 경이롭게 바라봐 왔다. 내가 오랫동안 믿어온 원칙을 너무나 많이 실현시켜준 곳이 애플이다. 덕분에 더 큰 활력을 갖고 원칙을 추구할 수 있게 됐다.

그동안 우리 회사의 접근방식을 스티브 잡스는 감사히 여겼다고 생각한다. 그는 분명 훌륭한 지지자였다. (가령 오늘 밤만해도, 매스매티카 10주년 사용자 컨퍼런스를 기념하여 그가 보내온 멋진 비디오가 생각난다.) 그는 넥스트에서도, 나중에 애플에서도 우리와 함께 하기를 열망했었다.

1988년 이후 스티브 잡스가 만들어낸 모든 컴퓨터에서 돌릴 수 있는 유일한 주요 소프트웨어 시스템이 매스매티카고 자부한다. 물론 그 때문에 스티브 잡스의 키노트 연설에 테오 그래이(Theo Gray)가 직접 나와 포팅 프로젝트를 급하게 설명했던 것처럼, 고도의 비밀을 요구하는 위급상황도 종종 있었다.

애플이 아이포드와 아이폰을 만들기 시작했을 때는 우리가 어떻게 연관성을 가질지 확실하지가 않았다. 하지만 울프람|알파가 나오면서 스티브 잡스가 만든 새로운 플랫폼에서도 얼마나 우리가 강력해질 수 있는지를 깨달았다. 게다가 아이패드가 나오고 스티브 잡스의 재촉때문에 테오 그레이는 우리가 아이패드용으로 뭔가 만들어야 한다고 강하게 주장했었다.

그 결과가 바로 지난해의 Touch Press다. 테오의 아이패드용 전자책, Elements 외 여러가지 전자책이 Touch Press에서 나왔다. 아이패드를 만든 스티브 잡스덕분에 가능해진 완전히 새로운 방향이었다.

그동안 스티브가 우리를 얼마나 많이 지원해주고 용기를 줬는지 이루 헤아릴 길이 없다. 스티브 덕분에 해결해낸 자세한 문제가 얼마나 많았는지도 잊고 있었다. NEXTSTEP의 오류에서부터 매스매티카와 CDF를 iOS로 포팅시킬 경우 꼭 받아주겠다는 최근의 전화통화까지, 정말 많다.

스티브 잡스에게 고마워할 일은 매우 많다. 하지만 슬프게도 나의 마지막 인생 프로젝트인 울프람|알파에 대한 스티브의 가장 훌륭한 기여가 바로 어제 발표됐다. 아이폰 4S의 시리(Siri)가 울프람|알파를 사용한다는 발표였다.

시리는 스티브 잡스다운 움직임이랄 수 있다. 휴대폰으로 지식과 해답을 직접 알아보고 싶어하는 사람들이 있음을 알고, 별도의 단계 없이 곧바로 알아낼 수 있어야 한다는 원칙이 깔려 있기 때문이다.

울프람|알파로 그 비전의 중요한 일부를 제공할 수 있는 위치에 있다는 점이 자랑스럽다. 이제 시작일 뿐이며, 미래에 애플과 함께 더 할 수 있기를 바란다. 스티브가 그 일부가 아니라서 그 점이 서러울 따름이다.

거의 25년 전, 스티브를 처음 만났을 때 넥스트는 "제가 30대에 해보고 싶은 일"이라 설명해준 스티브를 보고 놀랐던 기억이 난다. 당시 인생을 10년 주기로 계획하는 일은 너무나 과감했다고 생각했었다. 특히나 대규모 프로젝트로 인생을 보낸 우리와 같은 사람들일 경우, 스티브 잡스가 그의 짧은 인생에서 무엇을 이뤄냈는지 보면 영감을 안 받을 수가 없다. 비극적으로 오늘 그 선이 끊어졌지만 말이다.

고맙습니다, 스티브. 모두 다 고맙습니다.

Stephen Wolfram Blog : Steve Jobs: A Few Memories

위민복 번역

KMUG  뉴스

http://kmug.co.kr/board/zboard.php?id=column&page=1&sn1=&divpage=1&sn=off&ss=on&sc=on&select_arrange=headnum&desc=asc&no=2490

Jef Raskin 제프 라스킨(March 9, 1943 — February 26, 2005)은 매킨토시의 초창기 인터페이스 컨셉을 만들어낸 사람이다.

He later hired his former student Bill Atkinson from UCSD to work at Apple and began the Macintosh project in 1979. He also recruited Andy Hertzfeld and Burrell Smith from the Apple Service Department, which was located in the same building as the Publications Department. The machine he envisioned was very different from the Macintosh that was eventually released and had much more in common with PDAs than modern GUI-based machines.

In 1981 Steve Jobs directed his attention to Raskin's Macintosh project, intending to marry the Xerox PARC-inspired GUI-based Lisa design to Raskin's appliance-computing, "computers-by-the-millions" concept.

[참고자료]

• Page name: Jef Raskin
• Author: Wikipedia contributors
• Publisher: Wikipedia, The Free Encyclopedia.
• Date of last revision: 23 January 2011 02:49 UTC
• Date retrieved: 4 February 2011 08:59 UTC
• Permanent link: http://en.wikipedia.org/w/index.php?title=Jef_Raskin&oldid=409479206
• Primary contributors: Revision history statistics
• Page Version ID: 409479206

Aza Raskin (장남)이 쓴 아버지에 대한 회상, Fast Company
http://www.fastcodesign.com/1663156/the-gift-that-taught-me-how-to-design

• Name Arnold Kim
• Location Richmond, VA
• Web http://normalkid.com
• Bio macrumors.com, toucharcade.com, appshopper.com

http://twitter.com/arnoldkim

http://homepage3.nifty.com/apple2tree/

http://homepage3.nifty.com/apple2tree/prmateri/materia3.htm

알비레오 님의 티스토리 블로그가 있었나?
우연히 발견한 또 다른 알비 님의 티스토리.
어헛! 심원섭 님은 초등학생인 듯 한데, 어머님(서현경)의 적극적인 지원으로
아이팟 터치, 맥북 에어의 소유자시다.
이러다 아무래도 무슨 올림피아드 한번 만날 듯.

문득 빌게이츠의 어린 시절이 떠올랐다.

http://al-b.tistory.com/

Yes, yes, this post is where all the action's gonna happen for today's live Stevenote-keynote coverage. Bookmark it, refresh it, do your thing -- just be sure and come back some time around 9:00AM Pacific / 12:00PM Eastern.

10:13AM EST - We are currently 27th and 28th in line next to reporters from Kansai Digital Press.

11:41AM - Big surprise, we're still waiting in line. They're keeping us in the Media Corral for the moment, but we'll probably be granted entry in the very near future...

11:53 AM - Ok, we're moving in, we'll be taking our seats in a moment.

11:59 AM - Not that we need to tell you, but they're obviously running a little bit late.

12:01 PM - Well, looks like we're all settled in. We've got our crack team on the case: Engadget keynote sharpshooter and bestest buddy Paul Boutin on keys, Editor-in-Chief Peter Rojas and Engadget Splunker Patrick McGovern, Jr. on snaps, and Managing Editor Ryan Block editing and posting.


12:04 PM - What's that sound? It's the sound of everyone trying to connect to the Wi-Fi network. The one that's not on.

12:07 PM - The lights are going down, STEEEEEVE takes the stage.

12:08 PM - "Good morning and welcome to Macworld. We've got a lot of great stuff for you today."

[Top photo by Patrick McGovern, Jr.]

12:09 PM - He's going to do the usual retail update. 26 million visitors to apple stores during the holiday quarter - as if everyone in New York state went. First billion dollar quarter for retail stores.

12:09 PM - Peter Oppenheimer CFO said he has to tell revenue for the whole company if he's going to do that. Last quarter it was $5.7 billion, a record.


12:12 PM - "How many [iPods] did we sell last quarter? Some of the estimates were getting astronomical - 8 million, 9 million. I'm really pleased to announce that last quarter we sold 14 million iPods .. that is over a hundred every minute, 24/7 throughout the quarter. And it still wasn't enough. We've now sold over 42 million iPods -- as you can see the curve is going up again"

12:14 PM - "We have sold on iTunes over 850 million songs. We are well on our way to hitting a billion in the next weeks. That is over a billion songs a year run rate. Our market share continues to be very strong - 83 percent. As you know one of the newest things on iPods is TV shows. Since we launched on October 12th we have sold over 8 million videos. For the first time last week we added some sports. For the first time with ABC and ESPN we put up some Bowl games."

12:15 PM - "The Rose Bowl is the #1 video now on iTunes. Today we're putting up some great new content, Saturday Night Live. This is some stuff that I've personally wanted to see from day one."

12:16 PM - Video: John Belushi in Samurai Delicatessen. The Coneheads At Home. (these are playing on an iPod screen.) The Blue Brothers get a round of cheers.

12:16 PM - "We're also introducing a new accessory for your iPod today, which is a remote control - it's also an FM tuner."

12:18 PM - "And last, I want to give an update on Chrysler. For those of you that missed it at the Detroit Auto Show, Chrysler is the first American manufacture to offer iPod integration on their models. In 2006 over 40% of the cars sold in 2006 will offer iPod integration."


12:19 PM - "The last thing I've got is a new ad I wanted to show you, a new iPod ad. At our December event we were so lucky to have Wynton Marsalis come and play for us ... " Marsalis ad plays -- a tasteful blue version of the Eminem-style ad. Huge applause from the oldsters in the house.

12:19PM - "That's what we're up to in music. BUT ... It's Macworld. So we're gonna spend the rest of the day talking about the Mac." He's recapping Aperture. Aperture promo video.

12:22 PM - Heinz Kluemeier onscreen now showing what he does with Aperture.

12:23 PM - A pro football photographer (missed his name) explains that for a game he shoots 1,000 pictures and will probably stop shooting JPEGs now. "Stanley Kubrick would be jealous."

12:25 PM - "Now another thing I want to talk about is widgets. There are now TONS of widgets. There are now over 1500 widgets available for OS X Tiger."

12:25 PM - "We've got a new Google widget so you don't have to go to Safari. We've got a new front end to Address Book. We've got a new widget just in time for ski season with snow conditions. We've got a new calendar ..." Also shows ESPN scoreboard.

12:25 PM - "We've got a new release of Mac OS X Tiger ... 10.4.4 ... you can download it today, it's got all these new widgets."

12:26 PM - "Now, I'd like to talk about iLife." He's recapping what iLife is. "Today, we're introducing the next revision, iLife '06, and it's a giant release."

12:27 PM - "Scrolls like butter" (laughter) Full-screen editing mode with slide-in and overlaid controls.

12:29 PM - 1-Click effects. One click to get back to original. Antique photo effect (color is faded.) "Hit the center button, boom, you're back to the original. The quality [of photo books] is dramatically better. We've added calendars, so you can make your own calendars."

12:30 PM - "Something incredibly new: Photocasting. This is Podcasting for photos."

12:31 PM - "Wouldn't it be great if every time I updated a photo album, people subscribed to it would get the latest photos?"

12:32 PM - It works through .Mac. You can set a password. "Whenever there's a change, those changes will get downloaded right into their subscription album. They can make their cards with them, they can set their desktop pictures with them... We use industry standard RSS, so anyone can subscribe - you don't even need a Mac."
12:33 PM - He's going to give a demo. One-line explanation: Imagine grandparents who have their screen saver set to be photos of the grandchildren. Every time the parents update the album, gramma's slide show automatically starts showing the new pix.

12:40 PM - "Next up is iMovie. Last year we added HD, and boy was that a good idea .. the prices of cameras are continuing to drop. For this year we're adding something called Animated Themes. I'll just show you." More important: Export to iPod, Video Podcasts.

12:41 PM - He's doing a demo of animated themes. Imagine iPhoto themes with the Ken Burns effect on them, etc.

12:43 PM - Video demo of the Ockenfels' Italian Vacation to the tune of the Italian pop song "Americano." We heartily recommend the Brian Setzer version.

12:45 PM - "Next up, iDVD. We've added Widescreen Menus now .. enough of us have widescreen TVs. We've got something new called Magic iDVD."

12:46 PM - "In the interest of time I'm not going to demo it today." But they support 3rd-party burners.

12:47 PM - "Garage Band: We have added a podcast authoring studio." It has: Artwork track, 200 royalty-free sound effects, 100 jingles, automatic ducking for audio (which lowers the background music whenever you're speaking and raises it whenever you stop,) and a speech enhancer. You can use iChat for remote interviews. Steve's going to create a podcast.

12:48 PM - "Hi, I'm Steve and welcome to my weekly podcast, Super-Secret Apple Rumors." (huge laughs)  "I've got some pretty good sources inside Apple, and the next iPod is going to be HUGE, an 8-pounder with a 10-inch screen ... See you next week."

12:54 PM - Demo done. "We want to share these things ... increasingly, we want to share them over the Internet ... increasingly, a lot of us want to build a web site. So today we are introducing a sixth app into the iLife suite to let us do exactly that. To share photos ... video podcasts ... music ... blogs ... we call this new app iWeb." Isn't that name, um, a bit recursive?

12:55 PM - Slide of a simple 2x2 matrix: "Easy/Hard" vs "Ugly/Beautiful" Hmm, what quadrant will iWeb be in? Features: Apple-designed templates, iLife media browser, online photo albums, blogs, podcasts, 1-click publishing. He shows sample pages than can be created in a few seconds.

12:56 PM - It's published through .Mac, natch. "Looks great in Firefox. Any RSS reader can subscribe to your blog."

12:59 PM - Demo. People laugh and clap when songs he posts to his site are auto-linked to the iTunes store.

1:01 PM - "Now I'm going to make a blog, so I'm going to pick a blog page. " The template has a big photo across the top with the title overlaid, like Scripting News.

1:02 PM - "I've got a podcast somebody made that I can drop right in ... Let me tell you something else that's really cool. I'm going to back to Garage Band ..."

1:03 PM - He clicks Send Podcast to iWeb and it gets auto-bundled. Dialog box: Do you want to put it into a blog or a podcast? Click. The blog is updated instantly with the right XML/HTML. He hits Publish. Taskbar "Uploading to Mac ... Photos ... About Me ... Podcasts ... " It takes about as long as booting OS X on our old 12-incher.

1:03 PM - He's selecting iPhotos in full-screen mode to a photocast. "Pretty cool." (Applause)

1:05 PM - "So, we built a website in a few minutes here that's got four pages, my photo album, podcasts, and my blog ... this is what iWeb is about.. Rich media to share with all of your family." Same $79 price as before. "In addition we have a $99 family pack that lets you put it onto 5 computers.

1:06 PM - "I'm pleased to report that we have crossed over a million subscribers to .Mac"

1:07 PM - "There's one other product i want to tell you about today, we have a new version of iWork" Features: 3D charts, advanced image editing - masking etc., reflections, freeform shapes, tables (with calculation), new themes and templates. "I don't have time to talk about it today, but go check it out."

1:08 PM - Also $79 or $99 for family pack. Free 30-day trial. "Now, let's talk about the computer systems themselves..."

1:07 PM - "The biggest news this year, of course, is we announced that we were going to shift to using Intel processors in Macs. We announced that by June of '06 we would be shipping ... "

1:09 PM - "I wanted to give you an update today - how are we doing?"

 1:10 PM - An Intel clean-room-suit guy walks out of a cloud of fog with a 12" silicon wafer and says, "Steve, I want to report that Intel's ready. " Takes off his his helmet -- it's Paul Otellini, Intel CEO.

1:10 PM - Steve: "Well, I can report that Apple's ready, too"

1:11 PM - "We've worked nights, weekends to make this happen in record time. [to Paul] I want to thank you..."

1:12 PM - Boilerplate keynote act here except for when Paul quotes Bob Noyes, the forgotten Intel co-founder, "Don't be encumbered by history." They shake hands. We've got the camera locked and loaded.

1:12 PM - "So ... today we are gonna roll out the first Mac with an Intel processor."

1:13 PM - "Without any more fanfare, it is the iMac."  It looks the same as it does now.

1:14 PM - He's recapping how great the iMac is. He's quoting future Engadget writer Walt Mossberg, "It's the gold standard of desktop PCs."

1:14 PM - "We're going to put an Intel processor inside an iMac. We're going to offer it in the same sizes, 17 and 20-inch. We're going to offer it in the same award winning design. We're going to offer it with the same features. We're going to offer it for the same prices. So what's different?"

1:14 PM - "We are building in ... the new Intel Core Duo. Each of these processors is faster than the G5, and there's two of 'em."

1:16 PM - Chart of specs: SPECint_rate2000 of 32.6, that's 3.2x faster than old iMac. SPECfp_rate2000: 27.1 for a 2.1x boost. Every iMac has now got dual processors.

1:17 PM - "Mac OS X Tiger 10.4.2 is running entirely natively - not just the operating system but all the applications." He's been using it for the entire demo all morning.

1:17 PM - Pro applications (Final Cut, Aperture, Logic Pro) will be available in March. If you've got a current version you can upgrade for $49.

1:19 PM - Roz Ho from Microsoft is coming on to say MS Office will be available, we presume.

1:20 PM - Microsoft has committed to a minimum 5 years of delivering Office for Macs.

1:23 PM - Steve is back onstage. "Rosetta is going to be a great bridge until all the apps are universal." Demo time. The iMac runs more like a G5 PowerMac. We're getting all buyer's remorseful about our year-old system at home, as we're sure are a few other peeps out there right now.

1:24 PM - Photoshop demo. "The Performance of Photoshop in Rosetta isn't going to be powerful enough for a professional ... it's fast enough for those of us who use it occasionally." He does some compositing on King Kong stills. Safari demo. It's a LOT faster, praise the gods.

1:26 PM - "They are shipping today. We are going to be transitioning our entire product line this year." This is huge.

1:28 PM - "We made an ad just to let people know what we're doing, and I'd like to premiere it for you now." Ad voiceover: "The Intel chip. For years it's been trapped inside PCs. Dutifully performing dull little tasks." Whoa, easy there Mr. Condescension!

1:28 PM - Video of Intel white-suiters inserting chip into Mac as if it were a big space launch.

1:28 PM - "One more thing..."

1:28 PM - "You know, there's been this pesky little problem with PowerBooks..."

1:29 PM - "We've been trying to shoehorn a G5 into a PowerBook. We've tried everything. We've consulted every [slide of the pope, huge laughs] ..." Steve's going to explain the enigmatic Performance per Watt metric.

1:30 PM - PowerPC: 0.23 rating for performance per watt. Core Duo: 1.05, more than four times better. "Today we are introducing ... the MacBook Pro"

1:31 PM - "It's a new name because we're kinda done with power, and we want the Mac name in our products." The same dual-processor as the iMac in every model. "This is hard to believe: 4-5x faster than the PowerBook G5. These things are screamers."
 

1:32 PM - SPECint_rate2000 leaps from 6.7 to 30.3 - SPECfp_rate2000 leaps above 5x.

1:33 PM - 15.4-inch display is as bright as Cinema Display and there's an iSight camera on top.

1:33 PM - He's going to demo "video conferencing to go."

1:34 PM - Apple's head of marketing and perpetual keynote fall guy Phil Schiller appears on iChat ... and he's standing in the aisle next to us! He does a 360 swoop of the audience, which looks great onscreen -- like he's on a merry-go-round.

1:35 PM - "We also got the IR sensor and the Apple remote .. we've got Front Row built right in ... Another really cool feature. We call this new feature MagSafe."

1:36 PM - "How many of you have ever had your notebook go flying off your desktop when someone caught the cord in their foot?" Millions of hands around the world just raised.

1:36 PM - "The power adapter is magnetically held in. When the cord gets yanked it just pulls right off. This will safe us a lot of hassle with having to fix your notebooks. Patent pending!" Always thinking of yourself, Steve, but reader J points out that fondue pots had something like this back in the Duo days.

1:36 PM - "One inch thin, 5.6 pounds." Backlit keyboard with ambient light sensor, scrolling trackpad, sudden motion sensor. DVI video out for 30-inch monitors.

1:38 PM - $1999 1.67 Code Duo, 512 MB RAM, 80GB, 4x superdrive, Aiprort Extreme. $2499 for the fully loaded model.

1:38 PM - Shipping in February. "If you want one I suggest you get your order in early."

1:39 PM - "If you'd like, I could show you that Intel ad one more time." It's been trapped inside PCs. Dutifully performing dull little tasks...

1:41 PM - Steve has us give a round of applause to Apple and Intel employees. Notes that it'll be Apple's anniversary this coming April Fool's Day.  "We thought that was funny at the time ... Thirty years making the best personal computers in the world."

Hey Jason, have you got more of those AOL supply requisition forms? We'll be right over!

Text: Paul Boutin
Photos: Peter Rojas and Patrick McGovern, Jr.
Editing: Ryan Block

[Big thanks to Marc Cherki from Le Figaro for giving us elbow room to work!]

[자료출처]
http://www.engadget.com/2006/01/10/steve-jobs-keynote-live-from-macworld-2006/

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.



The first story is about connecting the dots.



I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?



It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl.



So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.



And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life.



So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.


It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:



Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.



None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography.



If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.



Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.



My second story is about love and loss.



I was lucky I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired.



How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.



I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apoloogize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.



I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.



During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current
renaissance. And Laurene and I have a wonderful family together.



I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it.




Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers.


Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.



My third story is about death.



When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the
mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.



Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything all external expectations, all pride, all fear of embarrassment or
failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.



About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die.



It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.



I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.



This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:



No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.



Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.



When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.



Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.



Stay Hungry. Stay Foolish.



Thank you all very much.

[출처]
스탠포드 대학 홍보실
http://news-service.stanford.edu/news/2005/june15/jobs-061505.html

To all iPhone customers:

I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.

First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.

Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.

Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.

We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.

Steve Jobs
Apple CEO