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Jon Jerde is an American architect based in Venice, California, principal of The Jerde Partnership and known for innovative mall design and "experience architecture." He is a graduate of the School of Architecture at the University of Southern California.

After 13 years in the mall business working for others, Jerde's first big break was the 1977 design for the Horton Plaza Center , across from Horton Plaza Park in downtown San Diego, credited by some with single-handedly rejuvenating the city's downtown core by replacing several blocks of older structures.

The design was a radical departure from traditional suburban mall design. It is a five story outdoor mall, with the main passage being diagonally oriented to the street grid and anchored by Nordstrom, Macy's, and a Sam Goody music store, and connected to a Westin Hotel and the Balboa Theatre. Its spatial rhythms include long one-way ramps and sudden dropoffs, dramatic parapets, shadowy colonnades and cul-de-sacs, and the design shatters many traditional mall-design rules such as lowering ambient arousal levels and protecting the maximal lines-of-sight to merchandise. Its fragmented spaces look and feel more like a postmodern art project than a serious mall, and its festive colors a contrast to the ubiquitous beige store architecture of the period. Critics have described it as being too inward facing, to the exclusion of existing buildings. Despite all this, or because of it, Horton Plaza's[2] radical design brought 25 million visitors in the first year. As of 2004 continues to generate San Diego's highest sales per unit area.

The University of Southern California awarded the Jon Adams Jerde, FAIA, Endowment toward a Chair in Architecture and the Distinguished Alumnus Award. He was named an AIA Fellow in 1990 and received AIA/LA's Pacific Rim Award for global innovation and impact. Mr. Jerde studied fine arts and engineering at the University of California, Los Angeles (UCLA) in 1957-58 and received his B.A. degree in architecture from USC in 1964.

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• Page name: Jon Jerde
• Author: Wikipedia contributors
• Publisher: Wikipedia, The Free Encyclopedia.
• Date of last revision: 3 December 2008 09:42 UTC
• Date retrieved: 27 December 2008 12:47 UTC
• Permanent link: http://en.wikipedia.org/w/index.php?title=Jon_Jerde&oldid=255604303
• Primary contributors: Revision history statistics
• Page Version ID: 255604303