This is what we believe.
Technology alone is not enough.
Faster, thinner, lighter
— those are all good things.
But when technology gets out of the way,
everything becomes more delightful,
even magical.
That’s when you leap forward.
That’s when you end up with something like this.
 iPad 2


If you ask a parent, they might call it intuitive…
if you ask a musician, they might call it inspiring…
to a doctor, it’s groundbreaking…
to a CEO, it’s powerful…
to a teacher, it’s the future…
if you ask a child, she might call it magic…
and if you asked us,
we’d say it’s just getting started…
 iPad 2

Now we can watch a newspaper,
listen to a magazine,
curl up with a movie,
and see a phone call,
now we can take a classroom anywhere,
hold an entire bookstore,
and touch the stars.
Because now, there’s this.
 iPad 2

We’ll never stop sharing our memories,
or getting lost in a good book…
We’ll always cook dinner
and cheer for our favorite team…
We’ll still go to meetings,
make home movies,
and learn new things…
But how we do all this
will never be the same
 iPad 2

Are you curious about new ideas?
Do you want to learn a new language? Or just a new word?
Maybe you want to know more about anatomy?
Or astronomy?
You could master something new.
Or uncover a hidden talent.
There’s never been a better time, to learn.
 iPad 2

For some, it’s a lifelong passion.
For others, it’s something discovered yesterday.
We all have things that speak to us.
They drive us to get up early,
and stay up late.
Getting lost in the things we love,
has never felt quite like this.
 iPad 2

[참고자료]
애플 홈페이지
http://www.apple.com/ipad/videos/#play-guided-tours-ads

유튜브 애플 페이지
http://www.youtube.com/user/Apple

2006.7.21에 50달러가 안되던 애플 주가가 2011.7.15에 364.92 달러가 되었다.
5년 사이에 달러 가치의 변화와 인플레이션이 얼마나 되었는지 비교해야 겠지만 대단한 변화이다.

Here's to the crazy ones.



The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.



You can praise them, disagree with them, quote them,

disbelieve them, glorify or vilify them.

About the only thing you can't do is ignore them.

Because they change things.

They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.



How else can you stare at an empty canvas and see a work of art?

Or sit in silence and hear a song that's never been written?

Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius.

Because the people who are crazy enough to think

they can change the world, are the ones who do.

- 애플컴퓨터사의 "생각을 달리하라" 캠페인 (think different)

애플 1544-2662 (월~금 9-22시)
2009년 7월 현재.